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Would you build your self a house with NO construction skills or experience? If not why would you want to design your company website yourself while you not a professional web designer?
Web design isn’t an easy task to push through with. If you’re planning to do it on your own, thinking it will save you a lot of money, then you’re approaching it with the wrong mindset!
Your web site is the Internet face of your organization. You want to make it as professional and appealing to your target audience as possible.
Despite numerous free website templates you can use today, they’re not recommended for business brands—especially if you want to build a strong online presence. Even if it costs you a bit less at the onset, you’ll be missing out on the vast opportunities provided by having a well-designed website by a professional web designer.
Instead of DIY-ing it, hiring a web design company to do it for you is a practical business move that will provide you with a lot of benefits.
Below I list such benefits, keep reading:
Saving you time & money
In this day and age, who has time and money to waste? Whether you work alone or have a team.
you’re trying to run your business to make money – this means managing staff, finances, sales and all the nitty-gritty tasks that consume your day. It also leaves little to no time to properly learn how to design a website. And even the basics may take months to grasp.
But any website, whether done by a professional or an amateur will require more than just basic design skills. You’ll end up directing your customers to a poorly designed website, and you’re likely to lose them to your competitors.
A pro web designer can provide for you an online quoting system, a form for booking appointments or a contact form that will eliminate the need to book appointments via telephone. To learn this will take you more time than you could be using to focus on other functions of your business.
A more efficiently run business leads to more revenue and thus a stronger bottom line in the end.
Making it unique & professional
This is one of the biggest reasons to hire a website designer.
Sure, there are plenty of free website design templates out there or a website builder(D-I-Y). But they’re basic, to say the least. You can’t really expect to create a top-of-the-line, unique website with one of these cookie-cutter tools.
A website will require several features, including images, headers, plugins, and codes. All of this may sound like gobbledygook to you if you have no information technology/ programming background. But it’s all second nature to professional Web designers.
A reputable Web designer can create for you a site that is both dynamic and attractive — one that will offer an amazing user experience.
Thanks to the technological developments that are continuing to occur in the Web design field, websites today aren’t anything like the ones created even three years ago.
Considering that your website is such a major business marketing tool, it only makes sense to hire a designer this year to ensure that yours is attractive and competitive in the modern business landscape.
Making it easy to use
Professional web designers keep your users in mind when developing your website. This helps visitors to navigate and travel around the web site without getting confused. As if they do you will lose potential clients.
Give you the edge over your competition
By hiring a website designer versus trying to create your own site, you give yourself a valuable competitive advantage in the form of a professional and properly functioning website.
The reality is that many small business owners try to put together their own sites to save money. The problem, though, is that they don’t have experience in this area, and it shows.
Your professionally created website will far exceed what your competitors have on the World Wide Web. That will help you to remain ahead of your competition in the online race.
Also, a Web designer can quickly deliver to you handy website features. It would take you days to figure out how to add these features to your site on your own. In other words, your designer can help you to increase your revenue without your having to lift a finger to make this happen.
They have tons of experience doing web design. You can’t beat that.
Communicating your message
A pro designer is experienced in knowing how to communicate your message. Be it through the use of colors, fonts, copywriting, graphics etc., a professional web site should convey a clear consistent, compelling message that represents your business.
Making it search engine friendly
Search engine optimization (SEO), isn’t just a buzz word these days. It’s an incredibly important form of marketing for any business owner who is trying to compete in 2021 and beyond.
Your new website needs to be optimized so that it appears in today’s top search engines. Even the best-looking website on the World Wide Web is useless if potential customers cannot find it.
An expert in design and SEO can increase your website’s chances of appearing high in search engine page results. The closer you are to the number-one spot on the first page of results, the more opportunities you have to draw potential customers in.
30% of users click website ranking on position 1, while 17.6% click website ranking number 2. See more here.
The difference between homemade & professional
There is a huge difference between a homemade web site and a professional web site.
Having a professional web site will provide you with a sense of security about your products and services that no homemade web site can do. This will provide an extra sense of security that will help you sleep better at night.
Making you the expert
A professional web designer knows how to make your brand look like the expert in your field by suggesting resources, source material, news articles and content that will make your company look knowledgeable in its field of business.
Thus making you stand out among your peers.
Making you trustworthy
A pro web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.
On your own you won’t manage to match the text, call to actions, images and more to send that message that you are a real business for those who do not know you.
Having a professionally designed web site will enable your small business to compete with larger companies.
A professional designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as large companies.
Offer expert support
Designing a website is merely one part of getting a website online. The domain needs to be registered and you’ll require monthly hosting. You’ll stumble across many companies offering web hosting and domain registrations to you, but it’s important that you partner with the right service provider.
More often than not, these services are offered at a cheap rate and clients find themselves in a loophole of struggles – little to no technical support, communication issues, systems crashing and so much more. Getting professional support will ease the burden.
How Can We Help You?
Contact us to find out more about how we can help you to put your best foot forward with an attractive, functional and easy-to-find website this year.