Law industry can be very competitive like many industries, how do you or your law firm stand out from crown?
The first step would be to create a website for your law firm. This will help to showcase that you have the skills and the knowledge to take on the case and win.
Thanks to available website designers, DIY guides, premade website templates and website builders. Creating a law firm website is easy.
But if you want to stand out from the crowd, you need to go beyond using premade templates, website builders.
Build a website yourself using the following tips below.
Another option is to hire a web design company to craft a professional website that includes our recommended tips.
In this post, we are sharing our top law firm website design tips that will help create an engaging and beautiful website for your law firm.
Branding is important because not only it’s what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
It goes beyond your logo and colors. This part is what will make you stand out from others in the industry
Get your law firm logo designed by a professional who knows what fonts to use, color combinations that match what your brand stands for.
The logo must be used in your law firm website for brand recognition, it will allow clients to immediately recognize your logo everywhere else both online and offline.
Law firm Name
You should use your law firm’s name in your company URL for your firm’s website rather than using exact match domains such as Johannesburg-best-law-firm[dot]co[dot]za.
While that approach was the best practice back then, it won’t help you stand out in Johannesburg anymore. Google and other search engines recognize brand names more than exact-match domains.
As an example consider, Pule Incorporated law firm offering various legal services from Johannesburg. They showcase that they based in Johannesburg, with offices in Tshwane, Polokwane, Mahikeng & Thohoyandou on their homepage. Their domain name is area specific.
Showcase your advantages
On your website, you need to showcase what sets you apart from other law firms that specialize in the same area of practice and stress it throughout your attorney website design.
This, as a result, will help potential clients relate to you and decide whether you are the right lawyer for the job.
Another great way to make your law firm website stand from the competition is to use your brand colours throughout.
You can use them as background, on call to actions, website text colour, buttons, visual presentations, separation layouts and more.
While at it do not forget to provide enough contrast between background and text. Save Bright colours such as red, orange for calls to actions to make easier to spot.
Next step after branding is to start working on your law firm website.
Below we will share tips that will help you showcase important information on your website to ensure that your potential clients have the best possible user experience.
List your services /Practice Areas
Your website should showcase the services you offer and how you can best help your clients win cases. This allows visitors to immediately know whether they should hire you and whether you’ve got the necessary skills for their particular situation.
List your services on your homepage and provide more information on a separate page or you can link to the services page like Gildenhuys Malatji Incorporated website does in the screenshot below:
Lists your Wins
You should also consider listing your wins. This will give your potential clients to immediately know whether your firm can handle their specific case.
You can simply list your wins like de Broglio Attorneys website does.
Use Multiple Calls-to-Actions
The primary goal of your attorney website design is to encourage visitors to book a consultation or get in touch with you. To ensure this happens, you need to lead them through your website and use multiple calls-to-action that’ll facilitate getting in touch with you or booking the consultation.
Calls-to-action should be used on your homepage and on other pages of your website such as the Services page and the attorney profile pages. You can also include a call-to-action in your sidebar on about us page, blog page or below individual blog posts.
Make your website is Responsive & Fast
Almost everyone nowadays uses their smartphone or tablet to search and even work online. Don’t let visitors on mobile devices leave your website in frustration because they’ve got to scroll in all directions to view your law firm services or because your website takes ages to load.
Your law firm website needs to be responsive, which means it should resize according to the screen size of the device it’s viewed on. This allows visitors on any device to access and read your content without any problems.
On top of that, a slow loading website drives visitors away even if it is responsive. To avoid this from happening, be sure to test your website speed with Google Pagespeed Insights. Then, implement their recommendations to improve your page speed or follow this guide to speed up a WordPress website.
If that does not help consider getting a fast web hosting in South Africa or an optimized WordPress Theme.
Simply Contact & Booking Forms
I cannot stress the importance of simplifying your contact and booking forms and ask only for the absolutely necessary information. By doing this, you’ll avoid visitors feeling overwhelmed and backing away before filling out the form completely.
Asking for their names and email address or phone along with a brief message is more than enough for initial contact on the contact form. You can always get more details about their case once they’ve scheduled a meeting.
You can also consider using a booking form that allows them to schedule the date and time and reduce the time spent on phone scheduling, however, try and keep the booking form as simple as possible and ask only for the necessary information.
Example of such below on the screenshot.
Make it easy to use
The last thing ensure your law firm website design is responsive will make it easy to use on both desktop computers and devices like smartphones and tablets. However, there are a few other things to consider if you want to make sure your site is easy to use. Your law firm website should be easy to use. Consider the following to ensure simplicity.
- Keep the main navigation free of unnecessary links.
- Make sure your text is easy to read.
- Minimize the distractions such as flashy animations, popups, and automatic plays of audio and video content.
- Do not use blurry images for hero images/ banners.
After your website Is designed and ready to be launched. Your firm should consider choosing the right web hosting company to ensure only the website loads fast but that the website stays online and remain unhacked.
Below are 6 tips to look at when choosing a web hosting company.
Choosing a web hosting company is a vital phase in the launch of your law firm website. With so many different aspects to take into consideration, ranging from security to up-time to support, it’s difficult to sift through the thousands of web hosting companies offering what seems like a similar level of service.
But in fact, there is a method to the madness, and we’ve spoken to industry experts to understand what law firms should look out for when choosing a web hosting company.
Evaluate and understand your hosting needs
First things first, you need to know your requirements as an online company. It is important to prepare at least rough estimations of what resources will be required to keep the site running. Starting with daily visitors estimate is a very healthy practice.
Without at least a general understanding of how many visitors your website will get, you’ll end up either paying far too much for an unnecessarily large (and expensive) server, or far too little for a server that can’t keep up with the amount of traffic your website or application generates.
Do you need shared hosting or dedicated server hosting?
Scrutinize Security Measures
Cybersecurity is a major concern for small and large companies alike. When it comes to selecting a web host, you need to ensure their security track record, as well as the protocols they have in place to defend against cyberattacks in all their forms.
Inspect the Infrastructure
The state and strength of the infrastructure of a website host is incredibly important. The difference between the best and the rest, is the infrastructure that the web host leans upon.
Below are few different questions that law firm should pose to potential web hosts concerning their infrastructure.
- How many uplink carriers does the hosting company have at each hosting location?
- What is the total bandwidth that the company has at each hosting location? This will help to determine peak time performance.
- What is their network topology? Here, we’re looking for redundancy, and preferably with diverse carriers, to ensure up-time.
- How many peers does the hosting company have? More peers usually means lower IP transit cost, better user experience and increased network resiliency.
- Does the company offer dedicated connections/lines to provide more reliability and security? This one isn’t a must, but it’s a bonus.
Also consider the geography of the hosts data centres also influence their ability to serve your customers. Do you want host with servers in South Africa?
Factor in Scalability
Scalability is another key dimension to consider for your law firm website, as your requirements may change.
When that change occurs, you don’t want to be forced into switching your web host. Instead, it’s wise to choose a hosting company that can accommodate your growth and help you upgrade to better resources when required.
Consider Specialist Hosting Companies
Some hosting companies are welcoming to businesses of all forms, But some have niched down, specializing in working with brands using certain technologies or working within certain industries.
Determine if the host is focused on the particular size of business or the technologies you use to support your website.
Managed hosts which help you manage the performance of the application layer (such as WordPress, Adobe Experience Manager or Sitecore) often include products and performance features which can give you an advantage over a generalist host.
Before You Jump, test The Waters
It’s also wise to remember that choosing a web hosting company doesn’t have to be impulsive or based purely on a sales pitch.
In some cases, the company will allow you to test their service — which is definitely an option you should consider before taking the plunge.
We recommend you sign up for the host, clone your site, and test to see if the platform will deliver a ‘performant’ experience.
Display Achievement and Practice Area on Attorney Profiles
We advise that you list your awards and achievements on individual attorney profiles – you and lawyers who work for you. This will in promoting your skills, build credibility and trust in potential clients.
It’s also a good idea to list your areas of practice along with contact information so clients know who the right person is to get in touch with directly.
Consider the example from MNS Attorneys. Mncedisi Ndlovu profile clearly shows his achievements, practice areas, and biography.
Optimize for SEO
After designing your website you should consider getting it optimized for search engines so you can enjoy the benefits of organic traffic on Search Engines.
If you use WordPress for your site, you should know that WordPress has great SEO features already built-in tools built to help set up SEO quickly. One of those tools is called Yoast SEO.
You can find lots of guidance on how to optimize SEO, like the video below or hire an SEO expert to optimize SEO for your law firm.
If you will be designing your website there are also plenty of lawyer and attorney WordPress themes that have been optimized for SEO.
Likewise, if you prefer HTML templates, there is no shortage of law firm HTML templates that are optimized for search engines. We prefer HTML websites for many reasons than using WordPress.
List your law firm with Google My Business
One of the things you should do is to list your law practice with Google My Business.
Creating a listing with Google My Business is completely free and requires you to enter the basic information such as your business name, location, website, and industry.
You’ll then need to verify your business by entering a code, which will be mailed to you or from a call to a landline (in South Africa).
Once your business is verified, you’ll be able to enter more information such as your business hours, law firm description of who you are and what you do, and more.
This will increases the chances of your website showing up in search results when someone performs a Google search for lawyers or attorneys near them.
As you can see from the screenshot below, the results display law firms with star ratings, phone number, hours of operation as well as directions and a link to the law firm’s website.
Use testimonials from past clients you worked with to help you build trust and credibility.
When website visitors see that you’ve successfully led and won cases similar to theirs, they’ll be more inclined to schedule a consultation.
Customer testimonials are the most powerful form of content marketing tactic, so use those testimonials to your advantage.
You can display them on your homepage, on a separate page on your site or on individual attorney and lawyer profiles.
As an example, Adendorff Attorneys Inc displays testimonials on their homepage and they also have a whole page dedicated to client’s testimonials.
The last tip is to consider blogging. Have a blog where you write about topics that your target market will love to read about to see what available solutions you can provide.
Show the problem and solutions. This will help build trust and authority in the practice areas you specialize in.
Take Your Law Firm Website to the Next Level With These Tips
The tips in this article will put you on the right path towards creating an engaging and unique law firm website design that turns visitors into clients.
If you’re just getting started with your website, make the first step by choosing:
then apply the tips we shared here to brand, market, and design a website you can be proud of.