How To Utilize Expired Domains

If you have been thinking of registering a domain name, probably you came across expired domains. Expired domains differ from a brand new domain in that someone else has owned the domain before.

Expired domains are available to register after they expire. Depending on the owner and how the domain was used this process can either be advantageous or disadvantageous.

 

There is some value in an expired domain name. Where you want the domain to get ahead in the SEO game of you found that expired perfect domain name to build your own website on.

In this post, we’ll outline what an expired domain name is and ways you can use them.

Why are expired domain names valuable?

The domain names aren’t inherently valuable by default. Only when they possess the following:

  • They have a quality link profile
  • They aren’t spammy and
  • And they have some level of relevance to your existing or new website

The challenge you will face in finding a valuable domain is the one that meets all of the above criteria above. You can find a relevant expired domain with a strong link profile, but it was used for spam purpose. Using such domain will definitely hold you back.

However, if you found that perfect expired domain that does not have a strong link profile to build your brand you can purchase it and slowly work on building link profile.

Usage of Expired Domains

Most people buy expired domains typically for SEO purposes, but they can also be used to create brand new websites. Below is some of the usage in the market.

  1. Start Your Own Website

If you are building your website with the goal of ranking on 1st page of Google, then you are probably familiar with the Google Sandbox.

Google Sandbox is the period of time where Google won’t rank your website until you have enough authority and trust built up. This process can be skipped if you build your website on a domain that has trust and authority through search engine traffic.

The above method is not perfect or guaranteed, but it’s usually effective in helping you avoid the Google Sandbox.

  1. Redirect an expired domain to your website

If you found a relevant, high-quality domain, then you can actually redirect this domain to your site. This method has the benefit of boosting the authority of your website, so it will be easier to rank of search engines.

This method is reliant on the type of redirect you employ, namely 301 redirects and the link profile of your site you are redirecting. If you are looking to boost your SEO efforts this can be an effective way to do it.

  1. Resell(Flip) the domain

Domain flipping is the process of buying a domain name and flipping it for a profit. The approach also applies to flip websites.

This strategy relies on finding a domain or website that isn’t reaching potential.

You can hunt expired websites that are getting traffic but isn’t being monetized fully you can buy it, improve it, and sell it again.

You can also buy domain names because they have good branding potential. I bought Laptop Zone for an e-commerce store that sells and repairs laptops. Check sites like Brand Bucket, they have high-quality domain names that sell at a high price due to their branding potential. Typically domain names like these are catchy, short and simple and can be effectively used by startups and new businesses.

  1. Build a PBN(Private Blog Network)

Private Blog networks still remain popular in the SEO world. Please note this is a risky method to rank your website but it’s still common practice. We are not endorsing creating your own PBN.

Essentially the process of building a PBN is where you purchase expired domains that have decent authority. The, you create content for these websites and link to your main site with a link that you control. You will have a network of this websites, which you host on different accounts while hiding that you are the owner of the domain. Do you see the risk?

Google has been clamping down on webmaster doing this. So be careful if you intend doing this.

Where to find EXPIRED Domains

There are number of resource online that can help you track, find and purchase expired domains. Some of the common sites include:

  • FreshDrop
  • DornCop
  • Expired Domains

Before you purchase please do your due diligence. You will have to purchase a domain and only to find out that it has a shady past and be used for your future projects.

To do this try the following:

Run the site through Archive.orf to see what it used to look like before it got expired

Run it through a tool like Majestic, SEMRush, Ahrfes to see the domain authority and trust.

Ideally, you want to buy an expired domain that used to be a tangible website, not one that used to be a PBN, or something else.

DO expired domain make sense to your website? Hopefully, you have a better idea of the different ways you can use an expired domain name. Most common approach are to build your own relevant website(like we did with Laptop Zone) or use it for SEO purpose.

For web hosting in South Africa check our our affordable packages

Differences between “php artisan dump-autoload” and “composer dump-autoload

Following below some difference between “php artisan dump-autoload” and “composer dump-autoload”

Laravel’s Autoload is a bit different:

Composer dump-autoload

  1. PATH vendor/composer/autoload_classmap.php
  2. Composer dump-autoload won’t download a thing.
  3. It just regenerates the list of all classes that need to be included in the project (autoload_classmap.php).
  4. Ideal for when you have a new class inside your project.
  5. autoload_classmap.php also includes the providers in config/app.php

PHP artisan dump-autoload

    1. It will call the Composer with the optimize flag
    2. It will ‘recompile’ loads of files creating the huge bootstrap/compiled.php

21 Website Design & Marketing Tips for Lawyers & Law Firms

Law industry can be very competitive like many industries, how do you or your law firm stand out from crown?

The first step would be to create a website for your law firm. This will help to showcase that you have the skills and the knowledge to take on the case and win.

Thanks to available website designers, DIY guides, premade website templates and website builders. Creating a law firm website is easy.

But if you want to stand out from the crowd, you need to go beyond using premade templates, website builders.

Build a website yourself using the following tips below.

Another option is to hire a web design company to craft a professional website that includes our recommended tips.

In this post, we are sharing our top law firm website design tips that will help create an engaging and beautiful website for your law firm.

Branding is important because not only it’s what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

It goes beyond your logo and colors. This part is what will make you stand out from others in the industry

  1. Logo Design

Get your law firm logo designed by a professional who knows what fonts to use, color combinations that match what your brand stands for.

The logo must be used in your law firm website for brand recognition, it will allow clients to immediately recognize your logo everywhere else both online and offline.

  1. Law firm Name

You should use your law firm’s name in your company URL for your firm’s website rather than using exact match domains such as Johannesburg-best-law-firm[dot]co[dot]za.

While that approach was the best practice back then, it won’t help you stand out in Johannesburg anymore. Google and other search engines recognize brand names more than exact-match domains.

As an example consider, Pule Incorporated law firm offering various legal services from Johannesburg. They showcase that they based in Johannesburg, with offices in Tshwane, Polokwane, Mahikeng & Thohoyandou on their homepage. Their domain name is area specific.

  1. Showcase your advantages

On your website, you need to showcase what sets you apart from other law firms that specialize in the same area of practice and stress it throughout your attorney website design.

This, as a result, will help potential clients relate to you and decide whether you are the right lawyer for the job.

  1. Brand Colors

Another great way to make your law firm website stand from the competition is to use your brand colours throughout.

You can use them as background, on call to actions, website text colour, buttons, visual presentations, separation layouts and more.

While at it do not forget to provide enough contrast between background and text. Save Bright colours such as red, orange for calls to actions to make easier to spot.

Web Design

Next step after branding is to start working on your law firm website.

Below we will share tips that will help you showcase important information on your website to ensure that your potential clients have the best possible user experience.

  1. List your services /Practice Areas

Your website should showcase the services you offer and how you can best help your clients win cases. This allows visitors to immediately know whether they should hire you and whether you’ve got the necessary skills for their particular situation.

List your services on your homepage and provide more information on a separate page or you can link to the services page like Gildenhuys Malatji Incorporated website does in the screenshot below:

  1. Lists your Wins

You should also consider listing your wins. This will give your potential clients to immediately know whether your firm can handle their specific case.

You can simply list your wins like de Broglio Attorneys website does.

  1. Use Multiple Calls-to-Actions

The primary goal of your attorney website design is to encourage visitors to book a consultation or get in touch with you. To ensure this happens, you need to lead them through your website and use multiple calls-to-action that’ll facilitate getting in touch with you or booking the consultation.

Calls-to-action should be used on your homepage and on other pages of your website such as the Services page and the attorney profile pages. You can also include a call-to-action in your sidebar on about us page, blog page or below individual blog posts.

  1. Make your website is Responsive & Fast

Almost everyone nowadays uses their smartphone or tablet to search and even work online. Don’t let visitors on mobile devices leave your website in frustration because they’ve got to scroll in all directions to view your law firm services or because your website takes ages to load.

Your law firm website needs to be responsive, which means it should resize according to the screen size of the device it’s viewed on. This allows visitors on any device to access and read your content without any problems.

On top of that, a slow loading website drives visitors away even if it is responsive. To avoid this from happening, be sure to test your website speed with Google Pagespeed Insights. Then, implement their recommendations to improve your page speed or follow this guide to speed up a WordPress website.

If that does not help consider getting a fast web hosting in South Africa or an optimized WordPress Theme.

  1. Simply Contact & Booking Forms

I cannot stress the importance of simplifying your contact and booking forms and ask only for the absolutely necessary information. By doing this, you’ll avoid visitors feeling overwhelmed and backing away before filling out the form completely.

Asking for their names and email address or phone along with a brief message is more than enough for initial contact on the contact form. You can always get more details about their case once they’ve scheduled a meeting.

You can also consider using a booking form that allows them to schedule the date and time and reduce the time spent on phone scheduling, however, try and keep the booking form as simple as possible and ask only for the necessary information.

Example of such below on the screenshot.

  1. Make it easy to use

The last thing ensure your law firm website design is responsive will make it easy to use on both desktop computers and devices like smartphones and tablets. However, there are a few other things to consider if you want to make sure your site is easy to use. Your law firm website should be easy to use. Consider the following to ensure simplicity.

  • Keep the main navigation free of unnecessary links.
  • Make sure your text is easy to read.
  • Minimize the distractions such as flashy animations, popups, and automatic plays of audio and video content.
  • Do not use blurry images for hero images/ banners.

Web Hosting

After your website Is designed and ready to be launched. Your firm should consider choosing the right web hosting company to ensure only the website loads fast but that the website stays online and remain unhacked.

Below are 6 tips to look at when choosing a web hosting company.

Choosing a web hosting company is a vital phase in the launch of your law firm website. With so many different aspects to take into consideration, ranging from security to up-time to support, it’s difficult to sift through the thousands of web hosting companies offering what seems like a similar level of service.

But in fact, there is a method to the madness, and we’ve spoken to industry experts to understand what law firms should look out for when choosing a web hosting company.

  1. Evaluate and understand your hosting needs

First things first, you need to know your requirements as an online company. It is important to prepare at least rough estimations of what resources will be required to keep the site running. Starting with daily visitors estimate is a very healthy practice.

Without at least a general understanding of how many visitors your website will get, you’ll end up either paying far too much for an unnecessarily large (and expensive) server, or far too little for a server that can’t keep up with the amount of traffic your website or application generates.

Do you need shared hosting or dedicated server hosting?

  1. Scrutinize Security Measures

Cybersecurity is a major concern for small and large companies alike. When it comes to selecting a web host, you need to ensure their security track record, as well as the protocols they have in place to defend against cyberattacks in all their forms.

  1. Inspect the Infrastructure

The state and strength of the infrastructure of a website host is incredibly important. The difference between the best and the rest, is the infrastructure that the web host leans upon.

Below are few different questions that law firm should pose to potential web hosts concerning their infrastructure.

  • How many uplink carriers does the hosting company have at each hosting location?
  • What is the total bandwidth that the company has at each hosting location? This will help to determine peak time performance.
  • What is their network topology? Here, we’re looking for redundancy, and preferably with diverse carriers, to ensure up-time.
  • How many peers does the hosting company have? More peers usually means lower IP transit cost, better user experience and increased network resiliency.
  • Does the company offer dedicated connections/lines to provide more reliability and security? This one isn’t a must, but it’s a bonus.

Also consider the geography of the hosts data centres also influence their ability to serve your customers. Do you want host with servers in South Africa?

  1. Factor in Scalability

Scalability is another key dimension to consider for your law firm website, as your requirements may change.

When that change occurs, you don’t want to be forced into switching your web host. Instead, it’s wise to choose a hosting company that can accommodate your growth and help you upgrade to better resources when required.

  1. Consider Specialist Hosting Companies

Some hosting companies are welcoming to businesses of all forms, But some have niched down, specializing in working with brands using certain technologies or working within certain industries.

Determine if the host is focused on the particular size of business or the technologies you use to support your website.

Managed hosts which help you manage the performance of the application layer (such as WordPress, Adobe Experience Manager or Sitecore) often include products and performance features which can give you an advantage over a generalist host.

  1. Before You Jump, test The Waters

It’s also wise to remember that choosing a web hosting company doesn’t have to be impulsive or based purely on a sales pitch.

In some cases, the company will allow you to test their service — which is definitely an option you should consider before taking the plunge.

We recommend you sign up for the host, clone your site, and test to see if the platform will deliver a ‘performant’ experience.

Marketing

  1. Display Achievement and Practice Area on Attorney Profiles

We advise that you list your awards and achievements on individual attorney profiles – you and lawyers who work for you. This will in promoting your skills, build credibility and trust in potential clients.

It’s also a good idea to list your areas of practice along with contact information so clients know who the right person is to get in touch with directly.

Consider the example from MNS Attorneys. Mncedisi Ndlovu profile clearly shows his achievements, practice areas, and biography.

  1. Optimize for SEO

After designing your website you should consider getting it optimized for search engines so you can enjoy the benefits of organic traffic on Search Engines.

If you use WordPress for your site, you should know that WordPress has great SEO features already built-in tools built to help set up SEO quickly. One of those tools is called Yoast SEO.

You can find lots of guidance on how to optimize SEO, like the video below or hire an SEO expert to optimize SEO for your law firm.

 

If you will be designing your website there are also plenty of lawyer and attorney WordPress themes that have been optimized for SEO.

Likewise, if you prefer HTML templates, there is no shortage of law firm HTML templates that are optimized for search engines. We prefer HTML websites for many reasons than using WordPress.

  1. List your law firm with Google My Business

One of the things you should do is to list your law practice with Google My Business.

Creating a listing with Google My Business is completely free and requires you to enter the basic information such as your business name, location, website, and industry.

You’ll then need to verify your business by entering a code, which will be mailed to you or from a call to a landline (in South Africa).

Once your business is verified, you’ll be able to enter more information such as your business hours, law firm description of who you are and what you do, and more.

This will increases the chances of your website showing up in search results when someone performs a Google search for lawyers or attorneys near them.

As you can see from the screenshot below, the results display law firms with star ratings, phone number, hours of operation as well as directions and a link to the law firm’s website.

Law Firm Google My Byusiness

  1. Share Testimonials

Use testimonials from past clients you worked with to help you build trust and credibility.

When website visitors see that you’ve successfully led and won cases similar to theirs, they’ll be more inclined to schedule a consultation.

Customer testimonials are the most powerful form of content marketing tactic, so use those testimonials to your advantage.

You can display them on your homepage, on a separate page on your site or on individual attorney and lawyer profiles.

As an example, Adendorff Attorneys Inc displays testimonials on their homepage and they also have a whole page dedicated to client’s testimonials.

Law Firm testimonials

  1. Blog Regularly

The last tip is to consider blogging. Have a blog where you write about topics that your target market will love to read about to see what available solutions you can provide.

Show the problem and solutions. This will help build trust and authority in the practice areas you specialize in.

Take Your Law Firm Website to the Next Level With These Tips

The tips in this article will put you on the right path towards creating an engaging and unique law firm website design that turns visitors into clients.

If you’re just getting started with your website, make the first step by choosing:

  1. Right Template or
  2. Hiring Web Design Firm
  3. Choosing the right Web Hosting Company
  4. Marketing your website

then apply the tips we shared here to brand, market, and design a website you can be proud of.

20 Website Design Questionnaires to Ask Your Client in 2021

In this post, I will outline 20 questions to open up communication between you and your clients to discover exactly what they need from their upcoming website. Asking the right questions will save you a lot of time and money. I see a lot of designers who does not understand their client’s requirement and end up delivering something that does not produce any results for their clients. Not asking the right questions can cause you to build a website that your clients do not need or worse going over budget. The following questionnaire will help you understand the needs of your client, their expectations, their problems, budgets, products & services, timeline, etc.

I will help you to fully understand exactly what your client need from their website and to provide an accurate quote for cost and the time for completion. There is nothing more soul crushing than having your amazing design turned down because of a tiny oversight.

20 Questions for your web design client questionnaire Answer the following questions in as much details as possible during your conversation with your clients: Now let’s look at each question in depth.

  1. What does your business actually do?

This question includes all the basic information about the client:

  • Business name
  • Business Address
  • Postal Address
  • Phone numbers
  • Email Address
  • How long they been in business
  • Why they started their business i.e. vision, mission statement, values, background information, etc.
  • Business Model – membership, prepaid, etc.
  • And more depending on the type of business they in
  1. What specific services does your company provide?

This question will help you to understand what design elements, commercial intent keywords to focus on, process their clients will use to buy their products and services. You can ask the following:

  • Products they offering
  • Service they offering
  • Business model – SaaS, Paas, subscription, freemium, High touch, Low touch, etc.
  1. What makes your company remarkable?

Client response will tell you’re their unique selling proposition, unique value proposition, competitive advantage, or strength so you can show their potential clients why they should choose them. You must explain to your client how their potential customers are doing their initial research. They are browsing 10+ different suppliers’ websites looking for someone to solve their problems. Understanding this will help your client to stand out in the crowded marketplace. And this will be the message that will be presented to their potential customers.

  1. Who exactly are your customers and what are their pains?

The answer to this question should include all applicable demographics, such as location, gender, age, income, occupations, education, etc. Understanding your client target market will give you an insight into what design elements – such as colors, images, font, etc. to use on their website.

  1. Who are your competitors?

Now that you understand your client’s business and target market is time to do research. Your client should know already who their competitors are. However, you also want them to think a little outside the box. Do not just get their direct competitors, but get them to think about who their less obvious competitors are. For example, if your client runs a restaurant, they shouldn’t just look at similar restaurants in the local area, but also look at competing attractions that pull customers eyes away from their site, and also check out regional competitors too.

  1. Do you have a website already?

If the client has a website already, ask them about it. And if they do, make sure you follow up with more questions their old site inside and out.

  • When did you get the current website developed?
  • Do you find it easy to use and edit the website without calling your developer?
  • What CMS (Content Management System) does it use (if any)?
  • What do you like about it(9 below)?
  • What DON’T you like about it?
  • How many inbound leads are you currently getting from it?
  • Is it giving you the results you want to see?
  • Have you got Google Analytics setup? If so, can you generate a report for us so we can see what’s working and what’s not?
  • What would you like to see carry over to the new site?

In a nutshell, you want to learn from your website past mistakes, likes and dislikes and make sure that your website knocks it out of the park and seriously out-performs the previous version of their site.

  1. What do you like about your website?

The client answer to this question will help you understand the website elements that mean the most to them. Defining the new website’s goals, understanding its current weaknesses, and creating a detailed feature list will help you build a solid foundation for a successful project.

  1. Do you know how what keywords will your audience use to find your website?

The answer to this question will show what keywords the client’s website currently ranks for (if any) and what they want to rank for. You will research which keywords are the better choices, but knowing their target keywords will help you understand the audience, what they search for.

  1. Why do you want a new website?

This questions will help you understand the weakness of the current site and see what’s not working for the client. It will help you understand the new website’s purpose. It could be that the site just needs a new feature added or a different theme, or it might need to be built a new platform with a different layout and features.

  1. What features will your website need?

Some features can be:

  • Forms – Contact, Request a Quote or booking form
  • Maps
  • Social Media Buttons
  • Search Functionality
  • Gallery
  • Portfolio
  • Click to Call button
  • Calls to Actions
  • Pricing table
  • Slider banner
  • Forum
  • Blog
  • E-commerce/Online Ordering
  • Online Booking
  • Mobile site
  • Responsive site
  • Onsite video
  • Email connection and email marketing
  • … etc.

Again, we should advise the e-client to think of their target audience and the goals for their website when coming up with the list of necessary features – Factor in how your clients will buy/request a quotation.

  1. What websites do you like and why?

This will show you what styles they like and provide examples of functionality that might be difficult to describe. It can be especially helpful for the client to point out features they like on competitor sites or websites they like.

  1. Who will provide content for the new website?

Please note not all clients understand what you mean by “content,” so start out by explaining what website content includes:

  • Website copy
  • Graphics,
  • images,
  • logo,
  • fonts,
  1. Does your company have a Logo and brand identity?

Branding identity includes materials that the website will need to match, including colors, fonts, business cards, newsletters, flyers, logos, signs, etc. If the client hasn’t established their brand you can also help get their brand identity designed.

  1. Do you need a new domain name?

Depending on the client technical knowledge, you might first need to explain what a domain name is and it’s related to the website. If the clients need a new URL, who will be responsible for securing the domain name?

  1. Do you need web hosting?

Again, you might need to explain the concept of web hosting and what to look for in a web hosting provider. If the client does need web hosting South Africa, will you provide this service? If you don’t provide hosting at all or the type of hosting that the client requires, they need your recommendations.

  1. Will the old site be moved to a new location?

Website migrations can add a lot of time and cost to the project. Be sure to set the right expectations to avoid downtimes.

  1. What is the expected competition date of the website?

You can use this information on the web design client questionnaire to determine if the client’s needs can be met by the deadline. You might need to provide a timeline to show what can be done by the deadline and what can be added later and when.

  1. What is the budget for the website?

Defining a web design budget will let you know if you meet their goals. With the budget in place you can know if you can provide all their requirements or part of the requirements. If cannot provide all requirements on the provided budget, you can show the client that other services will be provided at extra cost. This will help them adjust their budget accordingly.

  1. Do you want us to handle the maintenance of website?

These questions show that web maintenance is not part of the web design project and that It will be an additional cost they will have to budget for. Website maintenance will include updating themes, plugins, add-ons, changing look and feel, updating content, adding few features and as well as ongoing changes on images, prices/packages, backups, and more. If you provide this service, you could supply the client with different pricing options based on the services they want.

  1. Would you like us to handle online marketing and SEO?

Your client needs to understand that creating the website does not guarantee rankings on Google and traffic. And that it’s your obligation unless they want to pay for the service. Online marketing includes content marketing, SEO, local SEO, social media, newsletters, ad campaigns, articles, etc. If you provide this service, you could offer different packages for them to choose from that would fit different budgets. If not you can recommend them to someone who offers this service. In conclusion, create a website design questionnaire template or checklist with the above questions and ensure that you cover all of them as this will give you a full view of who you are dealing with and how you will help your clients achieve their goals.

Web Design Pricing: How Much Does Website Design Cost in South Africa 2021?

web design pricing

Web Design Pricing: How Much Does Website Design Cost in South Africa 2021?

website designer developing website

Table of Contents

How much does website design cost in South Africa?

Web Design Pricing – The average cost for designing a website in South Africa ranges from R1000 to more than R100,000.

Several factors impact the price of web design includes website style, size, purpose, functionality or features.

If you thinking of design a new website or redesigning a website what should your company spend on web design in South Africa in 2021? and what does the services include?

Already want a custom web design quote? Give our team a call at 071 545 5541, or contact us online to discover what our talented team of web designers can do for you.

If you want to learn more before requesting a quotation, just keep reading!\

Lets jump into it!

Small Business

Small businesses usually require less complex sites, with web design costs ranging from R1000 to R15,000.

Medium-Sized Business

Medium-Sized Businesses their needs vary, with web design prices range from R15,000 to R50,000.

Enterprise-Level Company

Larger companies often require more advanced websites, which can cost R50,000 to R100,000+

1. Basic web design (R1000 to R15,000)

Suitable for small businesses

A basic web design services costs between R1000 to R15,000 in South Africa. It provides your business with a simple, yet effective website suitable to your brand and company goals.

If you’re a small business or startup, basic web design offers a cost-effective option. It provides your company with a credible, user-friendly site that can start driving purchases, quote requests, phone calls, and more.

2. Intermediate web design (R15,000 to R50,000)

Suitable for mid-sized businesses

Pricing for mid-sized web design costs between R15,000 to R50,000. It provides your business with a well-designed, performance-driven website. It often includes additional features, like a custom Content Management System (CMS), or copywriting, to meet your company’s unique needs.

If you’re a small-to-midsize business (SMB) or enterprise, an intermediate web design offers an ideal solution. It also gives your company the means to advance its other digital marketing strategies. 

3. Advanced web design (R50,000 to 100,000+)

Suitable for Enterprise-Level businesses
enterprise web design

An advanced web design costs between R50,000 to R100,000+ in South Africa. It provides your business with a custom, cutting-edge website. This web design tier can feature several add-on services, like database integration, ecommerce functionality, custom CMS, and more.

If you’re an enterprise or large business, advanced web design offers a solution that matches your company’s size. It also maximizes your conversion rate and return on investment (ROI), which is critical in your competitive market.

As you can tell, the size of your company often determines your web design costs.

Just because you purchase a basic web design package, however, doesn’t mean you’re receiving a lower-performing website. Instead, you’re buying a site that correlates to your size, needs, and goals, versus paying for features that you don’t need.

What determines Web Design Pricing in 2021?

With the price ranging from — R1000 to more than R100,000 — it’s ok to wonder what determines the cost of web design in South Africa in 2021. By understanding the numbers behind web design, you can create an accurate budget for your company and site.

Below we list what goes into producing a professional web design.

1. Size(R1000 - R15000)

The size of your website plays a significant role in web design pricing.

If you’re looking to create a larger site, you can expect to pay more for web design services. It requires more time and work to develop, build, and launch a big website with advanced capabilities like those needed for eCommerce stores. Again a small bakkie contractor website does not need much functionality compared to listed large construction company.

In most cases, agencies define the size of your website by the number of pages. For instance, at Nsly Digital, we have packages based on number of pages required.

the following are some of cost break down for number of pages:

  • 1 to 10 pages costs between R1000 to R5000
  • 10 to 50 pages costs between R5000 to R9000
  • 50 to 150 pages costs between R9000 to R15000
  • 150 to 250 pages costs between R15000 to R20000

If you require more than 250 pages most designers can provide custom quote.

2. SEO (R2000 to R15,000)

If you’re partnering with a full-service digital marketing agency for your web design, they probably offer SEO services, which you can bundle with web design to ensure that you create a stunning website will also rank on Google for targeted keywords. Some agencies include not only SEO but also a placement guarantee – if they do not rank they pay your back, more read below.

What is a placement guarantee?

It guarantees that your website will rank on the first page of search results for a designated keyword. For example, if your site appeared on the first page of search results for the keyword, “Web Hosting South Africa” that would meet your placement guarantee.

In most cases, agencies offer a placement guarantee for a select number of keywords. They also limit the placement guarantee to keywords with a certain amount of search results. For instance, the placement guarantee may only apply to keywords that generate one million search results.

That doesn’t mean these keywords aren’t as valuable — they are and can make a tremendous difference in your company’s weekly sales and leads. Plus, they’re easier to rank for in search results. That can help your web design budget do more for your business in both the short- and long-term.

3. Responsive design (R2000 to R25,000)

Responsive_web_design

With more than 50 percent of the world’s Internet traffic coming from mobile devices, it’s essential that your website features a mobile-friendly or responsive web design. If not, your company risks losing valuable customers and credibility.

With responsive or dynamic design, you’re developing one website. It adapts to every device, which makes viewing your site on phones, tablets, and desktops seamless. As a result, responsive design costs R3000, on average.

Why? A mobile-friendly site improves the opinion of more than 60 percent of users. It also makes almost 70 percent of users more likely to become your customer. Those are users you don’t want to lose to a competitor — so invest in a mobile-friendly design.

If you think about your clients, you may also find that many of them turn to their mobile devices when searching for your business. When someone’s window breaks, for example, they may turn to their phone (rather than booting up their computer) to find and call a glass repairing company.

In this scenario, it’s high-priority for an glass company web design to be responsive.

How much does a mobile-friendly design cost, though?

If you want to create a mobile-friendly website that’s separate from your desktop version, it can cost between R3000 to R25,000. There is a cost-effective alternative to this option.

 

4. Copywriting (R90 to R600 per page)

Another factor that affects your web design costs? Copywriting.

Depending on your digital marketing strategy, as well as budget, your company may use your agency’s copywriting services for your webpages. If you do, it’s wise to partner with a full-service digital marketing agency like Nsly Digital Pretoria Web Design Company that offers more than just web design services.

A full-service agency can provide optimized copy that captures your brand, product features, and unique selling points. What is optimized copy, though? It’s content that targets keywords relevant to your business and target audience.

For example, if someone wants to purchase web hosting, they may search for, “web hosting South Africa” This search example features the keyword, “web hosting South Africa,” which you can target on your product page for web hosting South Africa.

If you’re unfamiliar with optimizing content for search engine optimization (SEO) — like in the previous example — then it’s worth paying for site copywriting. With this service, you can maximize the performance of your website, as well as your ROI.

How does copywriting impact your web design pricing, though?

While the cost of copywriting varies, you can expect to pay around R600 per webpage. If you’re an ecommerce store, product pages generally cost around R60 per page — ecommerce product pages have a lower price due to their shorter word count.

5. Style (R2000 to R25,000)

The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.

For example, if you’re a luxury jewellery company, you’re probably looking to create a high-end website that conveys not only your brand but also your product or service quality. In comparison, a plumbing contractor’s web design may feature a more laidback, yet professional design with a focus on trust.

In most cases, that tends to cost more due to the amount of design and labour required.

No matter what sort of style you’re looking for, from simple to high-end, it’s critical that your agency creates a website that captures your brand, as well as provides an intuitive and seamless experience for shoppers.

How much does web design cost when it comes to style, though?

It depends on the web design company.

For example, our prices for a specific web design style range from R3000 to R25,000. Other agencies include the cost of styling your site in their base prices.

In some cases, that can result in higher web design costs. That’s why it’s worthwhile for your team to request quotes from several different agencies. By taking this proactive step, you can partner with the best agency for your company without exceeding your budget.

6. Features or Functionality (R1000 to R25,000 per feature)

The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.

For example, if you’re a luxury jewellery company, you’re probably looking to create a high-end website that conveys not only your brand but also your product or service quality. In comparison, a plumbing contractor’s web design may feature a more laidback, yet professional design with a focus on trust.

In most cases, that tends to cost more due to the amount of design and labour required.

No matter what sort of style you’re looking for, from simple to high-end, it’s critical that your agency creates a website that captures your brand, as well as provides an intuitive and seamless experience for shoppers.

How much does web design cost when it comes to style, though?

It depends on the web design company.

For example, our prices for a specific web design style range from R3000 to R25,000. Other agencies include the cost of styling your site in their base prices.

In some cases, that can result in higher web design costs. That’s why it’s worthwhile for your team to request quotes from several different agencies. By taking this proactive step, you can partner with the best agency for your company without exceeding your budget.

7. Purpose of Your Website(R3000 - R100 000+)

What is the purpose of your website?

A small sized construction company can pay around R1000 – R3500 for a basic website that suite his/her needs, while a construction marketplace can pay from R20 000 – R100 000 to develop the platform. While a large enterprise can pay from R30 000 to R100 000 for developing an advanced website that for one help to improve the buying process of their clients, integrates with backend systems and has advanced automation.

So the purpose of the website plays a huge role too when determining the cost of a website in South Africa.

8. Money-back guarantee (Priceless)

Research a few web design agencies, and you’ll discover that many offer money-back guarantees. With a money-back guarantee, your company receives a refund if you’re not satisfied with your newly designed website.

In most cases, money-back guarantees expire after a set period.

A money-back guarantee doesn’t cost your company a thing. For a web design company, a money-back guarantee provides them with a unique selling point. It’s also a statement on their client satisfaction rate.

Nsly Digital, for example, offers a money-back guarantee with its web design services — and we’ve been in business for more than 15 years. We also maintain a client recommendation score that’s 388 percent higher than the industry average, demonstrating that we make your happiness a priority.

For the best experience, choose an agency that offers a money-back guarantee. It ensures your company’s happy with your website, as well as prevents your business from wasting money on a site you don’t like.

Web design pricing from Nsly Digital

At Nsly Digital, we offer several web design services, including:

Website design

Our website design services provide your business with a website customized to your business and goals. We also ensure your site offers the best user experience possible, helping your company maximize its conversions and revenue.

Packages start from R3000 for small business up to R100 000+ for more complex web development requirements.

Landing page design

Our landing page design services provide your business with a performance-driven landing page. We research your market, learn your business, and test your new landing pages. Our drive results in a landing page that encourages users to stay and connect with your company.

Website redesign

Our website redesign services provide your business with a revamped, modern website tailored to your company. We conduct an in-depth audit of your site before developing a redesign project plan that not only modernizes your site but also improves your UX.

Packages start from R3000 for small business up to R100 000+ for more complex web development requirements.

5 Small Business Website Essentials to Have on Your Site

Small Business Website owner getting clients

As a small business owner, you want to build a website that provides your audience with a great experience and helps you grow online.
If your website is missing essential features, you lose out on potential customers and revenue without even knowing it.

So, what do you need on your site for it to succeed?

Stay tuned as I breakdown 5 Small Business Website essential your website should have to help you grow revenue online.
Let’s dive in!

Feature #1: Critical company information

First on the list of small business website essentials is to list critical company information. When people visit your website, they’re often looking for important details about your business, so you need to include this information on your site.
What critical information to have on your website?

Address

If people want to visit your small business in person, they need an address to get there. Including this information on your site can help you drive customers to your store or office (if you have one). Include a map on your site, too!

Hours of operation

Let your customers know when your physical location is open if they want to visit you in person. If you have separate customer service hours, make sure you note those, too. This will help you avoid getting calls in the middle of the night.

Business description

If someone discovers your business for the first time, they may not know what sets you apart from everyone else. Make sure you include a description of your business on your site — an “about us” section is a great place to put this information.

Contact information

Include contact information, like your phone number and email address, so people can reach out to your small business. You should also have a contact form to provide future clients another way to connect with your company.
Including this information on your small business website will help your audience get all the essential information they need about your organization.

Feature #2: Trust elements

When someone discovers your small business for the first time, they won’t feel comfortable buying your products or using your services immediately. They want to know that they can trust your business before they buy — that’s where trust elements come in to play.

We all been here before, where in the middle of project you discover you hired the wrong business. So showcase why clients should trust you.

Trust elements help you establish your reputation and build confidence in your business for those who visits your website, which is why they’re on this list of small business website essentials.

Here are some trust elements we recommend to include on your small business website:

Testimonials

If you have brand lovers that rave about your products, you’ll want to publish those experiences on your site. Testimonials can help you highlight all the positive features of your brand and business so that new customers can get a sense of your company.

If you video and written testimonials from clients include them on your website.

Reviews

Reviews are critical because they help shoppers get an unbiased view of your company. You can have positive and negative reviews on platforms like Google, Facebook, and Hello Peter. Include these reviews on your site to show new visitors what people say about your brand.

User-generated content

User-generated content is a great way to provide insight into how someone enjoys your small business. It enables you to share a first-hand account, with an accompanying visual, so new visitors get a feel for your brand.

This can include content shared by users from social media platforms using your product and more

Certifications

If you have any industry-specific qualifications, it’s great to include them on your site. If you own a salon, you might have stylists with certifications.

Either way, including this information, can help you build trust and confidence with customers.

Trust signals will go a long way in helping you boost revenue and growth for your small business. When visitors trust your brand, they’re more likely to become customers of your company.

Feature #3: User experience (UX)-focused elements

Next on our list of small business website essentials is User experience(UX)-focused elements.

The user’s experience on your site is critical because it determines if people stay on your site or return to the search results. You need to build a site that engages users and makes it easy for them to find what they need on your site.

Here are a few UX elements you can add to make your site more enjoyable for your audience:

Simple navigation

Make it easy for your audience to find the information they need with simple and consistent navigation. Use broad headings and categorized subheadings to create organized navigation that’s easy to use and understand.

High-quality multimedia

Multimedia is a critical component of creating an interactive and engaging website. Include multimedia like photos, graphics, and videos to make your site engaging for your audience. These visuals add points of interest and break up the text, too.

Fast load speeds

Users don’t want to wait for information to load on your site. Use a tool like Google PageSpeed Insights to find out how you can improve your website’s load time.

If you have poor page speed check the recommendation, things like web hosting, well-coded website, and more can help improve site load faster.

Helpful call to action (CTA) buttons

You need clear, actionable, and noticeable call to action (CTA) buttons to guide visitors to the next step. Design these buttons to stand out on the page while also telling your audience precisely what happens if they click.

Adding these user-friendly elements will help you create a site that’s easy to use and engaging for your audience. It will help you keep leads on your site longer that will increase leads and revenue for your small business.

Feature #4: Informative content

Next on our list of elements for your small business website is informative content. Content plays a critical role in helping you drive relevant traffic to your site. People want information, and you can provide it. As not everyone is ready to buy – need to educate them.

When you create content, you establish yourself as an authority in your industry. People will see you as a reliable source of information, building trust with these leads. Not to mention, content helps boost traffic and engagement on your site!

Content comes in numerous formats, including:

You can use numerous content formats to help you drive traffic and engage your audience.

Here are some essential things you need to know to create top-notch content:

Write for humans, not search engines

Search engines focus on ranking content that searchers engage with and spend time reading. If you focus on creating content that your audience enjoys and spends time reading, search engines will pick up on this behavior and rank it higher.

Try different content formats

Don’t limit your content to one type. Your audience is diverse, so you want to deliver content in various forms to appeal to your audience’s different members.

It will keep your content fresh and exciting for your audience.

This can be content in different languages. In South Africa we have 11 official languages should consider doing content in some of those languages.

Create content often

Frequent content creation creates new avenues for people to discover your business. You want to create content often to drive a steady stream of traffic to your site. Use a content calendar to help you stay on top of content creation and publication!

Informative content will help your small business website rank better in search results so that you can drive more traffic and credible leads to your page.

Feature #5: Search engine optimized pages

Last on the list. Make sure your website its search engine optimization (SEO) friendly.

Did you know that majority of small-to-midsized (SMBs) have optimized websites? If your site isn’t optimized for SEO, you’re not alone, but it’s time to act!

Users will find your site by searching on search engines like Google — 93% of all online experiences start with a search engine. If your site isn’t optimized for search engines, you won’t drive valuable traffic to your site.

SEO is one of the most critical elements for your small business website because, when used properly, it helps you rank in search results to drive more traffic and revenue for your business.

So, how do you optimize your website for search engines?

Conduct keyword research

If you want to rank in search results, start by integrating relevant keywords on your site. Conducting keyword research, like with a tool like Ubbersuggest or Google Keyword Planner, will help you find applicable terms that you can incorporate into your site to rank in search results.

Optimize for long-tail keywords

Long-tail keywords contain three or more words, like “cheap web hosting south Africa” These keywords are best because they’re specific, so you know that they’re looking for something relevant to what you offer when people search these terms.

Make your site mobile-friendly

Not everyone will access your site through a desktop. You need to have a responsive website design to ensure that your site adapts to the user’s device. It ensures your site scales to their screens so they can have an enjoyable experience.

Optimize your meta tags

Optimizing your title tag and header tags helps you rank in search results. Google (and users) look at these elements to determine your page’s relevancy. So, by creating an engaging, keyword-driven headline, you can rank better and drive more traffic.

When you optimize your site for search engines, you’ll help more people discover your small business website and learn about what you offer.

Build your small business website today

Now that you know what should be on your, you can start optimizing your site to create a better experience for your audience. If your website is missing any of these small business website essentials, it’s time to act!

Nsly Digital is a Pretoria Web Design Company that has been working with small businesses for over 13 years. We know what your site needs to grow online. In the past five years alone, we’ve driven over 2.4 million in leads for our clients.

You can rely on our knowledge and expertise to help you build a website that drives powerful results.

To learn more about improving your website, contact us online or call us today at 071 545 5541 to speak with a strategist about our web design and development services!