Pay-per-click Advertising

PPC Management Services That Grow Businesses

PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors.

InslyHost can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services.

Check out our pay-per-click management pricing table below to see what’s included in each of our PPC service plans and to learn more about how paid ads can drive results for your business.

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Additional PPC advertising services

In addition to our PPC management services, we also offer platform- or strategy-specific PPC services, like for advertising on Facebook or targeting users with remarketing. Browse these services now, or contact us online to talk with an experienced strategist about these different options.

If you are looking to advertise on Google (whether with search, display, or shopping ads) or Bing, our core PPC management service offers what you’re looking for in an online ad management service

PPC Audit Services

Get a free PPC audit from our experienced team to learn how to improve the performance of your ad campaigns and strategy.

AUDIT YOUR STRATEGY

Remarketing Services

Use this PPC service to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.

RECONNECT WITH SHOPPERS

Facebook Ad Services

Take full advantage of Facebook advertising with a custom campaign that drives brand awareness, likes, follows, and more.

GET NOTICED ON FACEBOOK

Geofencing Ad Services

Generate custom remarketing audiences using geofences to target conferences, competitor locations, and more.

USE GEOFENCING

Addressable Ad Services

Leverage location to target users in your target audience with this PPC service that helps drive store traffic, phone calls, and purchases.

REACH YOUR AUDIENCE

Social Media Ad Services

Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with a custom social media advertising strategy.

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Why our PPC management services are second to none

Our PPC management services allow you to get the most out of your campaigns, by taking every detail into consideration.

We offer custom strategies for mid-size businesses that allow you to find PPC advertising services that match the goals you have for the campaign.

For all campaigns managed by InslyHost, you’ll get the latest in advertising technology to help target a precise market. Our campaigns utilize Google’s robust PPC network, text ad remarketing and banner remarketing to encourage previous visitors to convert, Google customer match and audience match to hone in your target audience, and more.

You’ll also get access to our proprietary software MarketingCloudFX, competitor intelligence, initial campaign development and strategy, and so much more.

When you choose the aggressive plan, you’ll have access to services including click, conversion and click fraud monitoring, in addition to set up and management of rule-based bidding. These additional services are beneficial because they help you fine-tune your campaign even more and monitor it to the best of your ability.

When you take it a step further and opt for our market leader plan, you’ll have access to services like international PPC campaign management, the setup of one Unbounce landing page template, and website conversion analysis reporting.

Some of our PPC advertising services are by quote only, so consult us for more information.

What do our PPC management services include?

When you choose our PPC management services for your online ad management solution, you receive a turnkey resolution to developing, managing, and improving your PPC strategy. Plus, you get to partner with an agency that brings over 20 years of experience to pay-per-click campaign management.

Get a preview of what our PPC advertising management services include:

 

  1. We provide you with a dedicated account representative
  2. We build a custom PPC strategy for your business, industry, and goals
  3. We research anywhere from 400 to 10,000 keywords for your campaigns
  4. We target Google (including search and display), Bing, and Gmail
  5. We use advanced artificial intelligence to research competitor ad strategies
  6. We develop custom ad campaign copy, which we then test for performance
  7. We manage ad bids strategically to maximize your return on ad spend
  8. We optimize current ad copy, design, and targeting to improve performance
  9. We monitor and update account settings to ensure PPC performance
  10. We track up to 100 web lead phone calls
  11. We provide regular reports to keep your business up-to-date
  12. And more!

Keep in mind that deliverables for our PPC management services will depend on your selected plan.

For example, if you choose our Basic Plan, it does not include website conversion analysis reporting, which can help you see where your site’s design may stop conversions. In comparison, the Market Leader plan provides that service.

If you have questions about our online ad management plans and deliverables, contact us online.

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Why is InslyHost one of the best PPC management service providers?

At InslyHost, we’re experts in our craft. We’ve worked with hundreds of clients on PPC campaigns that have driven meaningful results for their companies, and our 400+ testimonials prove it!

Check out a few more reasons why InslyHost is one of the best options when you’re to hire a PPC management service provider.

Transparent pay-per-click management pricing

We believe that to form a strong relationship with our clients, we have to be transparent — and that includes pay-per-click management pricing.

We want you to know right off the bat if our services are a good match for you based on PPC management cost, and we also want you to see the breakdown of what’s included with each plan.

This also creates a springboard for conversation about budget and what’s included in each of our plans.

We make your goals our goals

Our clients are considered family at InslyHost. We know that in some cases, the services that we provide can make or break a business, and we don’t take that lightly.

To drive the best results possible for your business, we make your goals our goals, and we ensure that we do everything possible to ensure that your campaign goes above and beyond.

When you’re happy, we’re happy.

We save you valuable time

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PPC FAQs

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network. If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertising.

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month. In most cases, businesses use ad spend to refer to their monthly budget.

As an example, consider the budget of a company with a $5000 monthly ad spend:

  • Total monthly ad spend: $5000
  • Facebook ad spend: $800
  • Google Ads ad spend: $2500
  • Instagram ad spend: $800
  • Microsoft Advertising ad spend: $900

With PPC advertising, you can create an ad spend that fits the needs of your business and audience. Whether you want to dedicate your entire ad spend to one ad network, like Google Ads, or multiple ad networks, you have full control of your PPC ad spend.

If you’re unsure about where to invest your ad spend (or even how much to spend), ask WebFX. We’ve managed more than 650 PPC campaigns and can recommend a reasonable ad spend for your business when investing in our professional PPC management services.

You can advertise across the Internet with PPC ads.

The most popular locations include:

  • Search results
  • Third-party websites
  • Social media

    When advertising online, most businesses will focus on specific platforms, like:

    If you’re creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business.

    For example, if your audience uses Facebook more than Twitter, you probably want to dedicate more of your advertising budget to Facebook. Researching your audience, as well as polling current customers, can help focus your PPC campaign on the platforms with the most potential.

Yes!

Ads that appear in search results earn more than 45% of page clicks.

Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

Not to mention, PPC ads also deliver an average return on investment (ROI) of $2 for every $1 invested. If you’re advertising with Google Ads, that amount increases to $8. People not only click on online ads but also act on them, like by making a purchase.

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency.

With PPC, what you pay per click depends on several factors, including:

  • Bid: In PPC, your bid is how much you’re willing to pay for someone to click on your ad. While you may pay less than your bid (depending on the ad auction) you won’t pay more than your bid.
  • Targeting: Targeting, from keywords to demographics, can also influence your PPC costs. Bidding on a competitive keyword like “consumers insurance agency,” for instance, can result in higher costs because it features a higher cost-per-click (CPC).
  • Ad quality: Quality score also matters in pay-per-click advertising. Big brands can’t pay-to-win in PPC because ad networks, like Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.

PPC competitive keyword example

For the most cost-effective ads, focus on building high-quality ads with reasonable bids. Before you launch an ad campaign, think about the user experience. When people see your ads, for instance, will it make them curious enough to click, and will your landing page deliver on that curiosity?

If you’re partnering with an PPC agency, choose an agency that values your budget. Signing with an agency that doesn’t treat your budget like their own can often result in wasted ad spend, high bids, and requests for an even bigger ad spend.

Working with an agency like InslyHost can give you the confidence that you have a cost-effective campaign. Just look at the results of our clients, like York Saw and Knife. With our team, they reduced their cost-per-conversion by 20%, while also increasing their year-over-year conversions by 108%.

Advertising with PPC ads offers your business several advantages in the marketplace, including:

  • Set a custom budget that you can change at any time
  • Access useful targeting options unavailable in traditional advertising
  • Receive insightful audience and campaign data
  • Respond to campaign performance in real-time to maximize performance
  • Show up above organic results in online searches
  • Outrank competitors
  • Accomplish various goals, from brand awareness to purchases
  • Reach people when they’re looking for you
  • Support other digital marketing initiatives, like search engine optimization (SEO)

The fact that PPC offers an ROI of 2:1 demonstrates its usefulness in your online advertising strategy. If you want to grow your business online, as well as compete with top competitors, PPC can help you accomplish those goals.

Any business can use PPC advertising. A few examples include:

A few searches related to your products or services can reveal if PPC is a must-have strategy for your sector. Even if you find zero ads on searches relevant to your business, that doesn’t mean PPC isn’t worth your company’s time. If anything, it reveals a massive opportunity for you to use it.

Should you decide to work with a PPC agency for your ad campaigns, make sure they have some experience in your industry. An agency like WebFX, for instance, is an excellent example of an agency that probably has some background in your market, having managed more than 650 PPC campaigns.

PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions. When discussing how PPC advertising works, many refer to Google’s process.

So, if you advertise on Google, you can expect the following:

  • A user makes a search on a search engine like Google
  • Google launches the ad auction, compiling all relevant ads and their Quality Scores
  • The auction looks at each ad’s bid, quality, and potential impact to assign an Ad Rank
  • Google delivers the ads in order of highest Ad Rank to lowest Ad Rank

During the ad auction, Google also calculates your CPC with the following formula:

CPC = Ad Rank of the ad below you / Your Quality Score + $0.01

This formula is why PPC consultants, as well as agencies, focus on creating high-quality. If you build a helpful ad, you can achieve a better Quality Score, which can lead to lower costs and an improved Ad Rank.

While more than 70% of companies haven’t checked their PPC campaigns in over a month, you want to look at your ads more often. For the best results, PPC experts recommend weekly campaign check-ins. In comparison, brand-new campaigns should receive daily monitoring.

If you want to take a proactive approach to monitoring your campaigns, but can’t, WebFX can help by:

  • Tracking your PPC campaign performance
  • Making strategic updates to your bids
  • Discovering new, high-opportunity keywords to target

No matter how you do it, frequent campaign monitoring will help create better campaigns.

For example, if you notice a high click-through rate (CTR) but a low conversion rate from mobile users, you may remove them from your audience. Or, you may tweak your landing page to provide a better mobile experience.

Either way, you can respond and make instant changes to improve your campaign.